Nowadays, text messages are being used as call-to-action methods in order to reach as many as users. When you visit shopping malls and other such public places, you may come across ads where companies are explaining briefly the users how to make use of the text message facility to get their app. So, rather than taking the trouble of searching the app on Google PlayStore or Apple iTunes, one can simply SMS a code to a the number provided and get a link for downloading the app directly.

Also Read – Increase Your Customer Support with SMS Marketing

This convenient method of app download is certainly easier, and therefore it is getting popular. Another benefit of using this method is you can reach to users even if they do not have an active internet connection on their smart phone. All they need to do is type in the code and send it to the mentioned number. Moreover, it is also convenient for the users because in places like shopping malls and airport, free Wi-Fi facility is provided, and by making use of it, more and more users will download the app.