Do’s:

• Do keep your messages short and sweet
• Do personalize your messages
• Do segment your audience
• Do obtain explicit consent before sending messages
• Do measure and track the success of your campaigns

• Don’t send too many messages
• Don’t send irrelevant messages
• Don’t send messages at inconvenient times
• Don’t use aggressive or spammy language
• Don’t send messages without obtaining explicit consent

By following these do’s and don’ts of SMS marketing, you can ensure that your campaigns are effective, impactful, and well-received by your customers.