SMSIdea organized the brand awareness campaign of Gujarat Tourism. The impact it had on audience arrivals in the Gujarat state for Navratri event was stunning. At present scenario, SMS marketing seems to be the best way to promote this tourism industry in all possible aspects. It helped intimate the audience about the quick details regarding Navratri event which includes their event date, event details, event place etc.  

This is a proven fact that SMS marketing is simply the perfect way to ensure the highest level of customer/audience satisfaction and building loyalty. Today, the mobile phone is within the reach of every individual, so it’s the best medium to reach masses in quick time.

Marketing holds an essential role in promoting a product or service. With strategic planning & mass promotion campaigns, there are many ways to promote a product/service. One of the simplest, cost-effective & targeted advertisement platforms is SMS marketing as mobile has become an inevitable accessory in our life. Promotional SMS will be delivered right to the customers’ mobile phones so that they can use the information at any time they want as the message will be usually saved in the phone.

SMS marketing is helpful for all types of businesses especially in targeting local customers. With the help of bulk SMS campaigns, you can increase your sale by 200% in just a couple of days through the promotions.

SMS marketing service is good for promotions as well as communication with your potential and existing customers. It conveys your brand message to develop strong brand awareness among the mass.

SMSIdea is one of the most popular and well-respected bulk SMS marketing service providers. Here is the case study on Uber Cabs, an important online ride-sharing app that used our service.

The dynamism & competitiveness of the travel industry make it lively. As a result, you are always looking for opportunities of highlighting your travel & tourism business to your customers. Experts say that excellent customer service is the secret to success. However, first you have to get customers to offer superior services. SMS is a powerful modern tool that can help in acquiring customers. However, for that, you must use creative and engaging SMS marketing ideas for the customers.

When you work as the real estate agent, you aim to get as many leads as possible. And that also at the minimal cost. Then only you can expect better profitability. Have you ever tries SMS marketing to generate leads? If yes and the previous experience wasn’t quite overwhelming, then you must read the blog until the last line. Here are a few ways to extract the maximum juice by real estate SMS marketing strategy. It can create strong and effective multichannel communication so that your business graph achieves new heights. Make the best use of SMS marketing in the sales process & let your clients feel happy about it. 

If you have yet to include SMS in your content marketing plans, then it’s required that you re-evaluate your business priorities. SMS marketing will give in remarkable results in the coming time with new SMS automation tools being introduced in the market. However the key to business success will lie in the degree of engagement and quality copywriting you involve in your SMS campaigns.

While SMS, as a way, is very high returning, but not all companies yield positive results out of it. This is because many not succeed to follow preeminent practices that are needed to be thriving.

Specifically, it’s vital that you focus on creating higher converting message copies in the form of periodic promotional or business campaigns.

To make your messages be read and get a response here are some of the tips designed to assist you build successful copies that readily converts:

• Do thorough research on your target audiences

When you prepare a personal SMS, you should think about the targeted recipient and design your message in view of that. For example, if you’re messaging your customers the message must be different compared to sending to your prospects, the language you should use will be slightly different to get attention in both the scenarios.

So it rises to the reason, then, that you should know precisely who you are messaging in different marketing scenarios.

• Keep things brief and straightforward

The reason text messages are favoured by many is that they cut out the mess up and get instantly to the point. Having simplicity and keeping things crisp is required which are in turn highly appreciated metrics.

• Use simple calls-to-action

While conciseness is obligatory, this doesn’t mean you can pay no attention to a call-to-action. You still need to comprise CTAs, though they need to be shortened lengthwise. In general, you can set up the CTA and then slot in a hyperlink that direct addressee to a perfect landing page

• Don’t utilize unprofessional text speak

Keep on away from unprofessional text speak and abbreviation unless it’s an integral part of your marketing tactic. Once you learn how to write in brief, you won’t have to be concerned about slashing some characters.

Marketing experts like to play with multiple options. They already have experimented enough with SEO (Search Engine Optimization), conventional media, Email marketing and SMS marketing and many times considered them to be dead. SMS is represented as an older marketing method and sometimes considered outdated in the swift moving internet age as SMS marketing campaigns were was issued way back in the year 1999.

However, still after almost 18 years SMS marketing remains one of the powerful marketing tool and talks about its death sound overstated. Learn here why.

In a fast growing telecom sector in the most populated country like India, Bulk SMS Marketing Service is very effective for any organization to grow faster. It plays an essential part of any company`s multi-channel marketing strategy.

Bulk SMS messaging is a great tool for lead generation. It is also an effective tool to engage customers implementing effective business strategies for brands through smart phones. Hence there is a rising demand for Bulk SMS services in a country like India.

Engaging with relevant and personalized communication makes SMS marketing campaigns more successful. Find below some of the steps you can adopt for designing effective marketing campaigns. ?

Step 1: Bring clarity in your content

It is important to ensure that reason for the SMS is made clear. You want the recipients to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.

Step 2: Knowing your customers closely 

Collecting interest and preferences of customers can be done in several ways, including opt-in / out by using different keywords, using mobile surveys via SMS or mobile web sites or leveraging a brand`s existing consumer data.

Step 3: Group your audience

Make sure you tailor your individual customer groups based on age, gender, location and past purchases. Paying attention to a customer’s purchase history and collecting his / her demographic data always help to target effectively.

Step 4: Timing the SMS

Doing relevant messaging to consumers at appropriate times is the key. Make sure you leave your customers with enough time during the day to respond. You can collect their work schedule and work timings to be more effective. You can then use technology to schedule your delivery to individual groups.

Step 5: Be precise and keep it short

A campaign with wisely chosen and carefully drafted words offer better success rate. Getting to the point straight away with added benefits or rewards to the recipient makes better impact. So, incentives play an exciting role when clubbed in the SMS campaign.

Step 6: Use keywords to help grow your data

Use SMS keywords to be more productive. SMS marketing can be intrusive if sent to somebody who hasn’t given their permission. Protect the reputation of your organisation by ensuring all recipients have allowed you to communicate with them.

Step 7: Respect the Customer

Include a simple opt-out option every time in all your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.

It is a known fact that SMS Marketing plays a key role in promotional campaigns of any business on the internet. However, it’s doubly effective with Bulk SMS services are used and when it is part of a larger marketing strategy that seamlessly integrates other channels like social media and a mobile friendly website. 

The reality is that your Bulk SMS campaign is still more effective and driving web traffic and social media presence in addition to improving sales directly through promotional offers and coupons. We already know that Bulk SMS service is cost effective, fast, customized and versatile

SMS Marketing is trending now a day more and more because of its innumerable benefits and limited limitations. It has taken over all the other forms of media in reference to promotions and advertisements due to various reasons. SMS Marketing is known to come as a reliable option to reach to the end users with wide range of targeted audience with text messages. I have mentioned some of the criteria on which the comparison of SMS Marketing is done with all other types of marketing. 

• Responsive 

  SMS is utilized for marketing as it has that ability for businesses to communicate instantly. Business promotions can be tuned on anytime and messages can be sent to customers within a matter of seconds’ letting retailers to be active and responsive to the market.

• SMS is Mobile Native

  As SMS was built for mobiles only, users intutively understand its advantages and disadvantages. On the other side, many websites were previously made only for desktop but after seeing the development of mobile, they created a mobile interface too for mobile users. In short, there are no learning curve or user interface problems with SMS marketing, it is just continuing to run successfully.

• Conversion Rate Is High

  SMS marketing has achieved significantly higher conversion rate than most of the other marketing channels. This comes down to a combination of all of the above points. And it is speciallyrelevant to promotional SMS activities which if executed in the right place and at the right time, it would surely bring consistent and successful results.

• Quantity Matters

  It’s a well accepted fact that, limited text messages and more emails or ads are always better. You just need to think about how you treat your messages and emails, in case of messages we are normally tolerant but with emails if we keep on receiving mails from same address than we might not be interested in opening them all as it may prove to be a disturbance. The main point in SMS Marketing is that it provides only to the point information which is actually required and that’s what is important.