Many people wonder that modern marketing managers give so much emphasis on SMS to market products and services. Well, there are reasons for it.

All Android phones have a preview visualization system. it is available from 3.2 version and above.

• The first requirement is to put the link at the beginning of the message (or at the end). If the link is in the middle of the message, you will not be able to see the preview.
• The link should be followed by a word or full stop.
• The hyperlink should contain protocols https:// or https://, depending on the type of the site. There are no restrictions about having a specific domain name, but http or https is mandatory.
• Do not add more than one link to the message. When there are two or more links, the visualization system doesn’t work.

Whenever marketing experts compare SMS marketing with other channels, they consider SMS inferior. But the reality is, SMS is part of our life more than other channels.

Every phone has text SMS functionality. It may not support other channels such as Email.

Hence, it is always a good idea to use SMS as the prime marketing channel.

Messages received. And the best thing is the majority of them are read within two minutes of receipt. Isn’t it a phenomenal success rate? No other communication tool can achieve such a great success rate.

No wonder, bulk SMS marketing has become one of the most prominently used tools today.

Statistics prove that on an average 20 messages land in the message box daily. Looking at the penetration of mobile phones in India, the total volume of SMS sent daily is enormous. According to estimates, the economic growth in the coming decades will be far more accelerated than today.

Hence, the scope for reaching more people through SMS is massive. Whether it is about marketing the products or services, or notifications and updates, or automated messages; there is an excellent scope for growth.

SMS communication system brings several benefits to a school. Parents insist on it because managing SMS is easy and convenient. The read percentage of SMS is highest amongst all communication modes.

It is the technology of choice today

Why is SMS system the right weapon in the competitive scenario today? It is because of its qualities:

• Instant delivery
• High open and response rates
• Reliability
• Concise messaging

In a society where everyone is attached to the mobile phone at the hip, a school must realize the potential of SMS inbuilding relationships. Whether it is about contacting the students, parents, or staff members; SMS is the one and the best way.

Of course, mobile has had a dramatic impact on the digital panorama over the past few years. What this meant was that after a lot of testing, Google confirmed that it is crawling and moving a large number of sites to this mobile-first indexing process. If your website is not appearing virtuous on the mobile, Googlebot will ignore the website and move on without bothering to index it.

So, make sure your website has a responsive design or both mobile and desktop versions have identical content. So, in 2019, start your year by outsourcing your SEO services and be assured that your website is mobile first.  

Contests are my favorite way to generate qualified leads to convert them down the sales funnel. However, it’s essential that you contact the social media marketing vendor who must optimize ads and embrace the reasonably correct prize.  
 
Here are strategies for generating leads with a contest landing page and social media ad:  

• Create a social media ad where your contest’s prize is front-and-center.   
• Target your ad completely at folks seemingly to click thereon.  
• Offer a prize value, however not so invaluable the reward isn’t worthwhile. I like to recommend gift cards, as anyone curious about any of the product can interact.  
• Create a contest-centered landing page, which needs social media users to give their email address (lead information).  
• Run the contest and ad for 2-4 weeks before selecting a winner.   

Note: You’ll get a lot of results with a money prize or a very unrelated product. However, I powerfully suggest this. The money prize type of leads eventually leads to unsubscribe from the marketing emails when the contest is over, whereas those that interact with a product-related prize are way more seemingly to remain engaged.

Would social media marketing vendor rather have a listing of 500 leads, hardly 10 of whom can lead to a final sale, or 100 leads where 80% of whom can lead to a final sale? (Do the math!)

Here is an example:

Our social media marketing vendors ran a Facebook ad campaign for one of our clients about their book launch event. They announced another book of the same author with signature as a prize for first 100 registration. The folks just have to enter their name, email id and contact number.  

As a result, our client got 100 registrations within a day and got the email ids of each person who registered for the event as well. The email ids and contact number can be used to target that audience for another future campaign. And folks who registered get a free book of course. P.S. we didn’t fake that.

We started our research about places, like how would we reach there, timings, date, etc., almost a month ago. Everyone was suggesting different places and taking inquiries and follow-ups. Finally, after so much research and pre-picnic meetings, everyone agreed and finalized the Anmol Ruturaj Club.